Leadership In Practice: Starting Out In Africa

Olajumoke Adenowo, Architect, Entrepreneur, Philanthropist and Founder of AD Consulting and Awesome Treasures, on starting out in Africa. Anyone who wants to invest in the African continent has to do their due diligence, just like if a person was thinking of investing in Asia. With 54 countries the continent is ripe for opportunity. Relationships built through learning country-specific cultural nuances are essential, but more important is mindset for process and patience.