Using Human-Centered Design to Understand Customer Choice

In the past six months, our perspectives on our daily lives have shifted considerably — affecting how we make choices about where we live, how we work, and what we consume.

In this webinar with Adam Royalty, designer-in-residence at Columbia Entrepreneurship, Innovation, and Design, learn about a powerful tool called human-centered design that helps us better understand how people make decisions.

From this 30-minute webinar, you will walk away with:
- A better understanding of how the needs of consumers drive their choices
- Two actionable frameworks that uncover and synthesize key customer needs
- Inspiration to drive customer-focused innovation in your organization

To learn more from Adam Royalty, visit:
https://www8.gsb.columbia.edu/execed/program-pages/details/2388/DT?sourc...