Video Advertising 2.0: Look at Your Media Plan

Mike Steib, director of video ads for Google, discusses the new ways that brands and marketers should be thinking about approaching video advertising in the modern age of fragmented and interconnected content.

The BRITE '11 conference on brands, innovation, and technology was hosted by the Center on Global Brand Leadership at Columbia Business School. (http://www.briteconference.com | http://www.globalbrands.org)