Message in a Bottle:The Negotiation of an Advertising Campaign |
Chazen Author Name:
Malia Mason
Chazen Author Name:
Dana Carney
Chazen Author Name:
Daniel Ames
|
2013 |
|
Merrill Lynch: Evolution, Revolution, and Sale, 1996-2008 |
Chazen Author Name:
Todd Jick
|
2008 |
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Merck and Forest Labs: Comparing Apples and Oranges? |
Chazen Author Name:
Gil Sadka
|
2012 |
|
Memorial Park Negotiation (A and B) |
Chazen Author Name:
Sandra Matz
Chazen Author Name:
Maureen Devenny
|
2021 |
|
Measuring Willingness to Pay for Pricing Decisions |
Chazen Author Name:
Kamel Jedidi
Chazen Author Name:
Sharan Jagpal
|
2009 |
|
Measuring ROI on Sponsored Search Ads |
Chazen Author Name:
Kinshuk Jerath
|
2017 |
|
Maveron and Vetinsurance |
Chazen Author Name:
Murray Low
|
2009 |
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Material Adverse Effects: Victoria’s Secret |
Chazen Author Name:
Donna Hitscherich
|
2020 |
|
Mastercard’s Organizational Structure: The Making of a New AI Powerhouse |
Chazen Author Name:
Dan J. Wang
Chazen Author Name:
C. Daniel Guetta
|
2020 |
|
Marketing Sustainability at General Motors |
Chazen Author Name:
Silvia Bellezza
Chazen Author Name:
Francesco Tronci
|
2024 |
|
Markdown Pricing Optimization at Bloomingdale's (A and B) |
Chazen Author Name:
Wei Ke
Chazen Author Name:
Costis Maglaras
Chazen Author Name:
Garrett J. van Ryzin
|
2008 |
|
Markdown Management at Sports Unlimited (A and B) |
Chazen Author Name:
Masoud Talebian
Chazen Author Name:
Garrett J. van Ryzin
|
2011 |
|
Marissa Mayer at Yahoo! |
Chazen Author Name:
Damon Phillips
Chazen Author Name:
Ashley Martin
|
2014 |
|
Map the Players, Change the Game: Evaluating Who is—and Should Be—Involved in Deals and Decisions |
Chazen Author Name:
Daniel Ames
|
2013 |
|
Managing Millennials: Whose Workplace is it Anyway? |
Chazen Author Name:
Todd Jick
|
2020 |
|
Managing Marketing in the 21st Century |
Chazen Author Name:
Noel Capon
|
2008 |
|
Managing Change at NASA |
Chazen Author Name:
Todd Jick
Chazen Author Name:
Matan Ariel
|
2011 |
|