The Future of Agency-Client Relationships
At BRITE ’17, this panel of leaders from Boston Beer, Squarespace, Sunday Diner, and Omelet discussed how agencies and clients are collaborating further upstream to align more clearly on both business objectives and the creative process. Today’s advertising industry is evolving and the “agency of record” world is now a more fluid, project based landscape. How does the sporadic nature of this model affect the intimacy and communication that builds sustainable and quality partnerships?
Panelists include: Thas Nuseemuddeen, Chief Strategy Officer, Omelet; David Lee, Chief Creative Officer, Squarespace; Lindsey Slaby, Founder and CEO, Sunday Dinner; Jon Potter, Chief Marketing Officer, The Boston Beer Company.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.
