Issues around sustainability and the consumer attention to upstart purpose-led brands are pushing the corporate community to expand beyond shareholder value to societal value. In this panel from the BRITE ’19 Conference, co-authors from the book Perspectives on Purpose (2019) come together to define the buzz around “purpose” and help organizations think about how to use it authentically and strategically.
Nina Montgomery - Design Researcher, IDEO; Editor and Author, Perspectives on Purpose
Freya Williams - CEO, North America, Futerra
Ed Pilkington - Chief Marketing and Innovation Officer NA, Diageo
Matthew Quint - Director, Center on Global Brand Leadership, Columbia Business School
Jonathan Jackson - Co-Founder, Blavity Inc; 2019 Nieman-Berkman Klein Fellow, Harvard University
The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.