Perspectives on Purpose: From Shareholder Value to Societal Value

Issues around sustainability and the consumer attention to upstart purpose-led brands are pushing the corporate community to expand beyond shareholder value to societal value. In this panel from the BRITE ’19 Conference, co-authors from the book Perspectives on Purpose (2019) come together to define the buzz around “purpose” and help organizations think about how to use it authentically and strategically.


Nina Montgomery - Design Researcher, IDEO; Editor and Author, Perspectives on Purpose

Freya Williams - CEO, North America, Futerra

Ed Pilkington - Chief Marketing and Innovation Officer NA, Diageo

Matthew Quint - Director, Center on Global Brand Leadership, Columbia Business School

Jonathan Jackson - Co-Founder, Blavity Inc; 2019 Nieman-Berkman Klein Fellow, Harvard University

The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.