You’ve Been Hacked: Now What?

There are only three certainties in life: death, taxes and hacks. No organization wants to find itself tomorrow’s headline or punchline for falling victim to the latest breach. In this talk at the BRITE ’18 Conference, Allison Cerra (Senior Vice President and Chief Marketing Officer, McAfee, Inc.) offers practical advice for readying the marketing and communications engine for such a response to prevent adversaries from stealing your company’s most valuable asset—its reputation.

The BRITE conference on brands, innovation and technology is presented yearly by the Center on Global Brand Leadership at Columbia Business School.