How Corporate Culture Affects Business Outcomes
Join us for a complimentary webinar with Shiva Rajgopal, the Kester and Byrnes Professor of Accounting and Auditing at Columbia Business School, on how corporate culture is a highly valuable, but underappreciated, economic asset of a firm.
In this 30-minute webinar, Professor Rajgopal will discuss his studies on what corporate culture is and how it affects a firm’s valuation via its attitudes towards short-termism, ethical choices, innovation, and productivity. The webinar also focuses on pitfalls managers should avoid while designing their workplace interactions and compensation plans.
Key takeaways include:
• 92 percent of top executives say that improving culture improves firm value
• Strategies to improve workplace interactions and compensation design
• How Wells Fargo, the Enron of corporate culture, got these strategies wrong
