Marketing Transformation at GE: Storytelling and Business Results

At the BRITE ’16 conference, Linda Boff, Chief Marketing Officer at GE, talks about the digital industrial giant’s relentless pursuits in early adoption and deliberate experimentation with all forms of marketing -- emerging platforms, technology, media, and storytelling. Boff shares how unapologetically being out in front has paid off for the iconic brand and helped it get in front of new audiences.