Marketing Transformation at GE: Storytelling and Business Results
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At the BRITE ’16 conference, Linda Boff, Chief Marketing Officer at GE, talks about the digital industrial giant’s relentless pursuits in early adoption and deliberate experimentation with all forms of marketing -- emerging platforms, technology, media, and storytelling. Boff shares how unapologetically being out in front has paid off for the iconic brand and helped it get in front of new audiences.
