Rita McGrath on Constantly Reconfiguring and Adapting Your Business

At the BRITE ’16 conference, Rita McGrath, Author of The End of Competitive Advantage, talked about how the nature of a long-lived competitive advantage has changed, with new entry conditions, such as network effects, taking over from traditional ones. McGrath discusses the new sources of advantage and how firms should be thinking about them in a more transient society.

For more info on The End of Competitive Advantage, visit: ritamcgrath.com

The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School.