In this 30-minute webinar with digital strategist David Rogers, you’ll learn:
- Why digital transformation is actually not about technology
- How companies like Walmart, Disney, Dominos, and Ford are proving that legacy businesses can still compete with Silicon Valley
- The five domains of the strategy rulebook that have been rewritten by the digital revolution
- What every leader must do to guide digital transformation in their own enterprise
Learn more from David Rogers at one of these Columbia Business School Executive Education programs:
Digital Business Strategy: https://www8.gsb.columbia.edu/execed/program-pages/details/887/DBS?sourc...
Digital Marketing Strategy: https://www8.gsb.columbia.edu/execed/program-pages/details/113/DMS?sourc...