What marketing questions should two MBA students address as they consider launching a shoe accessory company?
How can an innovative audio company repair its reputation with high-end dealers?
Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
How can a regional sales manager earn the support of her direct reports and motivate them to improve sales?
Should an Ivy League medical researcher leave his academic career to lead a pharmaceutical start-up?
How has a supermarket chain's turnaround strategy affected its weighted average cost of capital (WACC)?
What are the incentives, costs, and risks of adopting guidelines for corporate social responsibility?
DaimlerChrysler Merger: What untried strategies and policies might have better supported an ultimately unsuccessful merger between two large automakers?
Can comprehensive change save a bankrupt company?