Should Maersk continue a strategy of aggressive price cutting or consider raising service prices?
How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?
How might people with disabilities (PWD) inspire leading edge market research?
What innovation programs should Western Union consider in order to stay ahead of the curve in the rapidly changing financial services industry?
How do mangers for large retail chains determine pricing and markdown strategies?
Should monetization efforts trump the interests and aesthetic tastes of Recipezaar's members?
El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
How did two novice entrepreneurs meet the myriad of challenges presented by the creation of New York City’s High Line?
What tools can negotiators employ to clarify their own priorities and preferences when involved in complex multi-issue negotiations?