El siguiente caso tiene como objetivo el desarrollo de una estrategia de marketing para The Arden Company, una organización que produce y comercializa un commodity.
How did two novice entrepreneurs meet the myriad of challenges presented by the creation of New York City’s High Line?
What tools can negotiators employ to clarify their own priorities and preferences when involved in complex multi-issue negotiations?
What is the best launch strategy for a new product concept with the potential to serve two distinct, well defined markets?
Facing skepticism that it overpaid for a magazine publisher, will a young private equity firm find a profitable exit strategy?
Should GM structure its financial services operations as a wholly controlled subsidiary or adapt an arm’s length relationship?
How should GM revise its multiple brand strategy and refine its portfolio?
In the political and economic climate of 2003, should GM design and produce small cars or SUVs?
Did GM’s management make the wrong business decision in producing the cars they did?