As a global B2B software company realizes confusing corporate branding is hurting its market position, how can it redefine its image and create a consistent marketing message with a strong brand promise?
Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
What action should a junior manager take when he discovers poor working conditions at his company's South China supplier?
Should a company with a 25-year old corporate social responsibility strategy reinvent its campaign or create a completely new one?
What should every business professional know about the Foreign Corrupt Practices Act (FCPA)?
How should a US oil company handle opposition to a new refinery in a developing country?
How should a newly promoted manager confront her company when she discovers a potential bribe to a foreign government?
With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?
Should a large building supply company in Ghana partner with outside investors?