Persuasion vs. Negotiation

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Top-notch negotiation and persuasion techniques are essential to becoming a better leader. In this video, Columbia Business School professor Bob Bontempo explains why negotiation and persuasion are two complementary skill sets, but with a different set of behaviors.

Learn more: http://www8.gsb.columbia.edu/execed/program-pages/details/85/PERS and http://www8.gsb.columbia.edu/execed/program-pages/details/135/NS