Jamie Kern Lima ’04

New York Times Bestselling Author, Believe It and Co-founder, IT Cosmetics, California

Ms. Kern Lima is an author, co-founder and co-chief executive officer of IT Cosmetics, a top-selling makeup and skincare brand at QVC, ULTA Beauty, Sephora, and Selfridges. IT Cosmetics recently became the largest acquisition in L’Oréal’s history, also making Ms. Kern Lima the first female CEO in L’Oréal’s 100-plus-year history.

Ms. Kern Lima graduated valedictorian from Washington State University, and received her MBA from Columbia Business School. She was recently named to the 2018 Forbes magazine’s 60 Most Successful Self-Made Women list, a Goldman Sachs Most Intriguing Entrepreneur, Columbia Business Schools Distinguished Early Achievement Award, WWD’s 50 Most Powerful Women in Beauty, and received PORTERmagazine’s Incredible Woman Award, FGI Star Award and the CEW Achiever Award. Ms. Kern Lima is energized by an unremitting passion to inspire and empower women, and has been featured on Good Morning America, the Today Show, CBS This Morning, CNBC, Joel Osteen, and in the New York Times, People, Marie Claire, Cosmopolitan, New York magazine, the Wall Street Journal, and more.

Ms. Kern Lima appears live on QVC in many of IT’s 200-plus shows annually and is a passionate philanthropist. IT Cosmetics has donated over $40 million to causes empowering women.